April, 2019

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Advance Reader Copies: What they are, why they’re important

If you’ve ever worked in a bookstore, you’ve probably seen a stack of books labeled “Not for Retail Sale” sitting in a back room for people to peruse. What you may have not realized is that these books are an important part of distribution and marketing called Advance Reader Copies. So how do you use ARCs, and why are they important?

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